Knowledge & Innovation

Consumer understanding, differentiated insights and meaningful innovation: these are the cornerstones of KI, our knowledge and innovation hub.

By observing brands, markets and consumers through the lens of interculturality, our proprietary strategic approach, we decode behaviors and cultural differences while identifying commonalities and patterns that feed into successful design strategies.

Our innovation tools and research methods bring us towards relevant learning. And with better knowledge we achieve better results, in the final design and in the market.

KNOWLEDGE AND INNOVATION CENTER (KI) is our strategy & innovation unit, focusing on the observation and analysis of brands, markets and consumers.KI helps brands accelerate exploration through strategic directions. These multi-dimensional directions (brand, communication, innovation), make strategy tangible, bringing it to life for exploration, experimentation and reshaping - the goal being to develop pertinent knowledge, differentiated insights and meaningful innovation, leading to an understanding of the cultural differences and patterns that shape the inter-relation between brands and people. Thus feeding our design concept development, so as to bring innovation forward.

Our KI services include:

RESEARCH & ANALYSIS

• market analysis
• consumer insights
• cross-category analysis
• market trends
• PackTalk®

BRAND STRATEGY

• New Product Dimension
• brand review
• brand building
• brand meaning platform
• brand extension
• brand architecture
• naming